In recent months, there’s been a hum around luxury fashion brands appropriating working-class culture. From Balenciaga’s $1,190 (£860) sweatpants and Burberry’s takeover at yuppie greasy spoon cafe Norman’s to Chanel’s annual Métiers d’Art show, which occupied Manchester’s Northern Quarter and sparked controversy among locals. Amidst this chatter, Welsh-born knitwear designer Adam Jones stands out by drawing inspiration directly from the source, celebrating his roots and surroundings.

Presenting his most recent collection off schedule back in October, Adam continued his exploration into Britain’s much-loved pub culture to full effect.

We asked the designer 10 Questions to discover more…


What inspired your latest collection?
The inspiration for my work generally was cemented during my childhood in Wales, each collection is just about adding new elements to what I do. I am really inspired by where I now live, Deptford in South London, the energy of the locals and the buzz of the market, I like to be inspired locally and shop for my materials locally. This time I was particularly drawn to what the locals wear to work on the stalls and in the Butchers, their uniform of stripes, and how they throw on a jumper or a jacket over their aprons to go out for a cig or go to the pub after work.

What's your favourite piece and why?
Probably the finale piece, which was a dress made up of two Wrexham FC flags, it really thrills me to take something that already exists like flags and simply by stitching them together you can make a dress that is a real statement, the simplest ideas are often the strongest. I also love that anyone could do it.

Name one person, living or dead, that you would want to wear your pieces.
Sarah Lucas of course.

What benefits does showing off schedule bring to the brand?
Apart from the obvious time pressures not being a problem, artists don’t work to such strict deadlines, so why should I? I don’t see the point of rushing a collection, I’m not doing this purely for the sales and for the money, I want to show a body of work I am proud of when I think it’s ready. I don’t want to fall victim to a really old-fashioned system. It’s more punk to sit outside of the schedule I think. I find the wait very exciting for myself and hopefully for my customers too.

Describe the space in which you make.
I have a tiny studio in Woolwich, crammed full of old things, materials and memorabilia that I hoard for inspiration and to use for future collections. Anything I find on the boot sale that my boyfriend won’t let me put in our flat!

What do you listen to while working?
I listen to a lot of podcasts, I like quite trivial funny stuff so it kind of fades into the background, I listen to my My Dad Wrote A Porno over and over again.

What’s your favourite part of the design process?
The hunt, looking for old materials to work with, which is almost entirely the research process, so going to boot sales and junk shops across London.

What is it about London that continues to energise your creativity?
The constant bombardment of inspiration, every day I see something that excites me, living in London is like living on a TV show to me, it just fuels me, the people in particular.

What drives you to keep making clothes?
It’s just what I love to do, I can’t stop. The fact I can make a garment makes it an easy job.

What’s next for the brand?
I just want to do more, collaborations, activations, and events, I want to spend more time with the people who like and buy my work. I’m also about to launch my first graphic tee finally.

Shop Adam Jones below...