Tomato girl summer is officially out and a deeper, sweeter fruit-themed trend taking the fashion world by an autumnal storm is in. Roll out the *ahem* red carpet for the latest expression of fashion’s enduring obsession with Cherry Red.

With 140 million hits on TikTok at the time of writing 'Cherry Red' is undeniably having a lustrous moment across the fashion, beauty and lifestyle sectors, and it's showing no sign of fading as we approach the festive months. A richer, more sultry take on its vibrant Strawberry sister, Cherry Red can serve as both a bold colour choice and a subtle accent to elevate any occasion, outfit, or interior.

At Because we’ve lent into the Cherry Red lifestyle, and here are some ways to incorporate this statement colour into your wardrobe, beauty regime and home.

From New York to Paris there was no shortage of cherry chic at the SS24 shows in September, which saw fashion housing moving towards deeper and darker iterations of the red hue. Gucci, notably, embraced the trend to full effect with its use of Vinyl Cherry Red materials, showing sleek textures work particularly well with this shade. From the brilliance of its leather blazers to the brand’s renewed cherry take on its classic 1961 Jackie bag, these pieces elevated oversized grey hoodies and simple white vests to create a cool everyday look, fit for fall.Another standout collection was brought to us by 16 Arlington, whose glimmering collection featured large cherry red sequins, their circular form mimicking the plump shape of a perfectly formed cherry.

Earlier this year, David Koma's AW23 collection also paid tribute to the versatile colour, with an entire runway draped in rouge. Models strutted the carpeted catwalk, sporting cherry red nails to perfectly complement their statement red dresses, tuxedos and boots. Similarly, Ferragamo’s AW23 collection focused on the romance and glamour associated with this declarative hue, as fine red knits, bodysuits and tailoring flashed enticingly throughout the show

If you're looking to hit that sweet spot as well, here are some Cherry Red pieces inspired by the runway that you can shop now:

The nostalgic charm of the Cherry has been a pop-culture staple in beauty since Katy Perry called it back in 2008 in her ode to girls, lips and ChapStick. Inject a pop of the pretty pigment into your beauty regime too, using cherry-tinted products. Back in summer, we saw TikToker’s reach for red hues to emulate a post-sun glow, now, a similar liberal amount of blush is being applied to mimic being out on a cold winter’s day – think rosy cheeks and red tips of the nose.

Now you can opt for lip stains, glosses and balms to achieve a Cherry Cola lip; nail polishes for a Cherry Mocha manicure or a full-head Cherry bomb hair dye. Products to invest in include Fenty Beauty’s uber-hydrating Cherry Treat Lip Conditioning Oil; and MILK Makeup’s ’ mini lip and cheek tint, which glides on and blends in seamlessly to achieve that frostbitten look. Shop more hero products below:

Why just wear this impressive colour when you can live it? Open up a cosy world of possibilities with Cherry Red in the home. Just as you might use this colour to add a moment of drama into your everyday look, a cherry red interior pop can be just as effective. Consider indulging in opulent charm with a plush ruby red velvet cushion or a glossy, scarlet lacquered low-side table, transforming your home into a haven of warm hues.

As is often the case with gourmand-inspired trends, the home scents sector is following suit. A balance of sweet and sharp, the addition of a cherry-scented candle in your space takes the trend a step further. Spark up the heady essence of black cherry with Tom Ford’s candle or, for a lighter moment, Wary Meyeer’s ‘Cherry Blossom’ Candle promises an “enchanting air of bright cherry blossoms swaying in a slow-motion cloud of pink petals.”