If you're not aware of Petar Petrov's designs – his easu. fluid tailoring that acts as the canvas for whatever colour palette he's drawn to that season – then you should be. After graduating from the University of Applied Arts Vienna under the tutelage of Raf Simons and Viktor and Rolf, Petar launched his own label in 2009, and has been a purveyor of multifunctional and wearable silhouettes ever since

Having previously showed at London Fashion Week, the Ukranian-born, Vienna-based designer has gone off schedule, deciding to show his collection digitally alongside a simultaneous reveal of the collection on his muses such as Jane McFarland, Sarah Harris and Jessica Joffe via Instagram. You can re-watch the digital fashion film here.