With so much greenwashing within the fashion industry, finding a brand that truly has a sustainable mindset can be challenge. But BITE – an acronym of 'By Independent Thinkers for Environmental Progress' – Studio's is one you can definitely trust. Founded by a group of creatives in 2016, BITE Studio's has been a pioneer of utilising eco-friendly materials for their paired-back and minimal designs. Using a mix of organic, recycled and biodegradable fabrics, the brand continually proves that sustainable-made clothes can be of the highest quality. "This is inevitably the new luxury; to wear beautiful natural high-quality fabrics without toxic chemicals," shares CEO and co-founder of BITE, William Lundgren. "Our non-compromising approach to material sustainability is what we do best, we work with the most beautiful natural fibres and innovative materials for each of our collections. Every garment comes with a beautiful story around the quality of the fabrics, and in the Pre-Fall 2021 collection you can find it on the new toile garment tags that's inside each piece." 

Their Pre-Fall 2021 collection continues to encapsulate what the brand stands for, which Lundgren describes as "great quality paired with beautiful design." Expect to find the boxy and androgynous silhouettes in neutral hues, but with unexpected pops of canary and plum. This collection is also their first venture into recycled cashmere, but their main focus was to develop the fabrics they already use. "Our upcoming collection constitutes a lot of what BITE stands for," shares Lundgren. "We have really narrowed down our signature fabrications to focus on high-quality organic silks, Italian organic wools and long-staple organic cotton." This year will also see the brand venture into denim, and are partnering with Nudie Jeans to create their own sustainable denim. "We love denim and there are so many customers out there longing for beautifully designed denim made in a more environmentally friendly way. Nudie Jeans have pioneered this field for 15 years; this is why they are an ideal partner for us. We truly love their team and the pure intent Nudie Jeans as a brand."

We asked Lundgren to answer our 8Qs so we could learn more about the CEO of this conscious brand.

What is a book that you always come back to and why?
Just finished Kim Thùy's new release EM. The world would be a better place if more people read her work. The work of Max Porter and Louise Glücks are very beautiful and both favourites of ours. 

What is your morning ritual like?
It is very simple: ten minutes of meditation and then off to work. On the weekends always long breakfasts in bed. 

What is the best piece of advice you've received?
We get so much good advice! It is almost impossible to rank them. Asking people for advice has always been key to us.

What is an ongoing goal of yours?
To challenge this industry by using beautiful design as our main tool. This is why we go to work every single day and the reason why BITE needs to exist. 

What's your party trick? 
To bring a great bottle of wine is usually much more appreciated than doing a headstand ;) 

If you could travel anywhere right now, where would it be?
We really miss New York. Always.

Name something that you're grateful for
In these times health and family, and for all the medical workers doing a fantastic job in these times.

Name three things that you can't live without.
Family, nature and beautiful art.

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