Because there’s no place quite like the Great British high street – from its niche independents, to seasonal Pop-Ups and those expansive yet elegant department stores – Because Magazine is on a mission to champion the bricks-and-mortar of London in all its glory. Each week, we’ll beeline to the rails of our favourite retailers to scope out the must-have pieces and in-store exclusives that are more than worth making an effort for. This week, we're at the Annie's Ibiza in Newburgh Street to find out more about what we should be wear this (kind of) event season.

While December has always been synonymous with Christmas, pre-2020 it was also the season for a shindig. Alas, this year has morphed our taken-for-granted social gatherings and turned them into a digitalised affairs, but that still hasn't stopped our desired for dressing up. Where we once dolled ourselves up for nights out, we're doing so for pre-10pm pint at the pub, and as it's the season to be merry, we're doing so with a smile on our face and in style. To help us spruce up for even the most minuscule of occasions, we've got the latest addition to the Carnaby quarter, Annie's Ibiza for all our party-wear needs.

The lady in question, Annie Doble, first opened in Ibiza's Old Town just two years ago, where she quickly gained acclaim for for her die-hard designer and Vintage collections. After successfully winning over the likes of Rita Ora and Kate Moss, who would often frequent her Spanish store, she's decided to return to the big smoke and sell her good in her hometown. 

Annie Doble in an AW20 Area dress

Unsure as to what to don for those few IRL events, we asked Doble to give us her top picks that are bound to pop.

What... a Clio Peppiatt Dress

Why... "This dress is an exclusive for us as it takes around five weeks to hand bead. Every bead is put together here in London and it depicts a scene of cherubs and a dragon – I love completely it!"

What... an Annie's Ibiza Indiana Stream Coat

Why... "This is a coat that is part of a collection which is handmade out of vintage tapestry fabric and carpets, and they have these amazing little details on them."

What... a Miss Sohee Dress

Why... "Miss Sohee is an incredible designer, she designed the amazing outfit that Miley Cyrus recently wore whilst performing on The Graham Norton show. It's the first time she's ever sold to a retailer before, as she's only just graduated from Central Saint Martins, and she made this dress exclusively for us to sell. She creates the fabric herself, which makes it completely unique and I think it's amazing."

Visit Annie's Ibiza on 3 Newburgh St, Soho, London W1F 7RE.

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