Cast your mind back to the end of 2018 when, as the clock struck midnight on the Autumn/Winter Salesferocious scrolling commenced at 110mph.

Fast-forward to now and – with further reductions of up to 70% off (eeeek!) – we’re finding ourselves in sartorial seventh heaven once more. Quite frankly, it would be rude not to shop...



As we set our intentions for the year ahead – creating moodboards of the experiences that we want to ring in this year – the sale season couldn’t come at a better time to make that visualisation process all the more real. 

For example, we’re dreaming up white sandy shores that order ‘kinis, slides and straw hats; summer soirées demand silk wrap dresses and mules; and (how could we forget?) the final few days of winter, which cry for velvet, knitwear and hefty outerwear in abundance. 

Fail to plan, plan to fail!

You’ll kick yourself for missing out! Shop our full sale selection here:



Also on Because Magazine:

+ This is how to spend the final few days of January.

+ How to accessorise with impact this January? Abigail Gurney-Read has the answers.

+ Make your bag your personal(ised) plus one: Meet the designer who's doing just that...


Tags: AW18, Sale Season