What? Jelly shoes by ALEXACHUNG x JuJu Footwear

Why? Because c-h-i-c jellies! (Give your feet a fun, fashion facelift this Spring.)

You’d better believe it: Jelly shoes are back! But, this time, they’ve gone extra...

Bedazzled with a crystal-encrusted buckle or two, and landing just in time for pre-spring buying, jellies have returned with a new 'grown-up' guise, all thanks to Alexa Chung (and her namesake brand ALEXACHUNG) and a searing hot collaboration with JuJu Footwear – the original creators of the iconic shoe.

First showcased during the former’s inaugural Spring/Summer 2019 runway show 'Arrivals & Departures', these jellies stomped down the runway as a metaphor for childlike adventure and playground antics, as seen through Alexa’s nostalgic ‘90s lens.

And we just can’t get enough of her adult-apropos editions. The Crystal Wreath Reilly flat – which lands alongside the block-heel Crystal Buckle Babe – is our #loveyoulongtime accessory of the week. Wear them now, teamed with chunky socks (by way of Birkenstock, obv), and prepare to walk through the seasons in style.  

Do you feel ready for this jelly? Us too! Click here to shop ALEXACHUNG x JuJu Footwear.

Also on Because Magazine:

+ This inspiring ballet dancer should be on your Instagram 'FOLLOW' list. 

+ Meet the faux fur brands that are proving it's cool to be kind.

+ Colour, colour and more colour is the code of this Copenhagen design duo.