The gilded crest of Dom Pérignon’s signature bottle is an emblem of exclusivity. For most of us, the heritage champagne brand is something we merely associate with the uber-luxe. After all, in 1981 the fizz was sipped in vast quantities at the wedding of Princess Diana and Prince Charles (where bottles even carried a customised insignia); and in 1971 the Shah of Iran ordered bottles of 1959 Rosé to celebrate the 2,500-year anniversary of the foundation of Iran in an epic, well documented mega party. In 2008 a single bottle from this batch was sold at auction for €24,758.

But in 2021, a collaboration between Nick Knight, Lady Gaga and the brand injected a fantastical new lease of life into Dom Pérignon and invited a community of creatives to engage with the bubbly and its powering of creativity. Even limited edition sculptures inspired by the bottle designs in the advert shot by Nick of Gaga had all its profits going directly to Lady Gaga’s Born This Way Foundation, which supports youth in different ways to overcome challenges.

For their next act, Gaga and Dom Pérignon have teamed up again to create a new campaign video and performance, to celebrate Dom Pérignon’s soon-to-be-released 2013 vintage. In just under 2-minutes of silver screen romance, viewers are taken between the vines of Dom Pérignon’s vineyard in the French countryside; bear witness to Gaga’s soulful piano playing and watch a troop of dancers come to life under Hautvillers’ cloister arches (the ancient monastery where 17th-century founder Dom Pierre Pérignon was born).

The short film is directed and composed by French artist Woodkid (Yoann Lemoine), responsible for Katy Perry's "Teenage Dream", Lana Del Rey's "Born to Die" and Harry Styles's "Sign of the Times", and the routine is choreographed by award-winning Sidi Larbi Cherkaoui.

Watch the video here…