Bethany Willams has been quietly protesting for a better world since she showcased her menswear graduate collection from London College of Fashion back in 2016. At the time, sustainability was moments away from seeping into all areas of the industry and Bethany successfully captured the soon-to-be cultural zeitgeist, with a collection, woven from recycled Tesco boxes and waste materials from a Vauxhall food bank she volunteered at.

Since then, she has received numerous accolades for her work, including the Queen Elizabeth II Award for British Design in 2019 and has continued to push for a better, greener and more peaceful future with her eponymous fashion brand, founded in 2017. Over the years, her collections have been made from solely recycled and organic materials, and she has regularly worked with marginalised communities to create employment opportunities and promote social change. Collaborating with a number of organisations, including The Magpie Project, which supports homeless mothers and their children, and the Quaker Mobile Library, which provides books to people in prison, Bethany proves that fashion can have a positive impact if harnessed in the right way.

Back in 2021, Bethany created her first public art commission at King’s Cross’ Coal Drop Yard. The artwork consisted of 90 colourful, illustrated flags, stretched between the iconic roofs of the location, titled 'All Our Stories”. The thoughtful project went on to inspire the designer's SS22 collection, which looked to cross-generational storytelling and folklore. Although the installation was only temporary, displayed throughout the summer months, of course, the award-winning sustainable fashion designer, artist and activist didn't let the work go to waste.

In June 2022, through innovative upcycling techniques, Bethany repurposed the materials to create an exclusive denim capsule collection in collaboration with luxury retailer Browns Fashion. The designer stitched and spliced half of the flags' fabric into distinctive linings and patchwork details that featured throughout the collection.

For the next stage of their lifecycle, the remaining flags have now been incorporated into Bethany’s first-ever publicly available artwork series, which launches today. The vibrant series of 8 patchwork quilts and wall hangings, featuring dinosaurs, tigers, hands and smiley faces, will add a powerful pop of colour to any space. The textile artworks are based on illustrations inspired by collaborative storytelling workshops that Bethany and artist Melissa Kitty Jaram hosted with the families from The Magpie Project and Making for Change, a fashion training and manufacturing programme.

The thoughtful project highlights the designer's deep-rooted commitment to social change and sustainability; loves that she has wholeheartedly championed over the years with a level of rigour and honesty that is often hard to come by.

The artworks are available to purchase exclusively on With 100% of the sale price going to ‘Bethany Williams Benevolent Fund’ created by East London grassroots organisation, The Magpie Project.

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