Dubbed as the "prince of prints", Emilio Pucci has always been a pioneer of utilising colour within his designs, creating extroverted pieces that exude extravagance and flair. Joining the fashion scene in 1947, Pucci made waves by moving away from the traditional and structured pieces that were being produced at the time, and instead, constructed free-flowing garments that followed the natural curves of the body.

From a family-run business to a global empire, the Pucci story is one of creativity and evolution, now perfectly encapsulated in the updated Taschen tome: Pucci. Written by The New York Times' fashion director Vanessa Friedman, and with contribution from Alessandra Arezzi Boza and Laudomia Pucci, you're guaranteed a well-rounded view of the brand's history. 

Including photographs from Pucci fashion shows in the 70s, sketches of previous collections and candid shots from the archive of the Emilio Pucci Foundation, this coffee table book is as much a feast for the eyes as one of the designer's dresses. And for the complete sensorial experience, each book is uniquely bound with one of a selection of original print fabrics from Emilio Pucci’s collection, making it a piece of literature and fashion relic in one. 

Shop Pucci, the updated edition here.

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