For decades, a pared-back, utilitarian design aesthetic has been synonymous with Melbourne-born beauty brand Aesop, rejoicing in its simple black and cream typography and labels. And perhaps their iconic geranium hand moisturiser, offered free outside every store for all to indulge in. Their mix of in-depth product research with their passion for creating a lifestyle has made the brand a household name on our highstreets.

To celebrate the 33rd year since the brand's inception, founder Dennis Paphitis has collaborated with Jennifer Down to write a book on the Aesop story. Part photo essay, part vignette, and part tribute to those who have contributed to and collaborated with the company over the years, expect a narrative that gives a true insight into the business’s ideology. 

With photographs taken by renowned photographer Yutaka Yamamoto, this book is as beautiful as it is inspiring, and a must have for any coffee tables in need of some eye candy. Shots of their architecturally diverse stores (their latest addition in London, on Piccadilly is in fact imagined by film director Luca Guadagnino, he of Call Me By Your Name fame) are mixed with quotes of Aesop wisdom, making for a highly immersive read. 

When asked about the creative process, Paphitis stated it as “raw—particularly in relation to what we omit, what we retain, what we choose to celebrate. The book is not intended as a detailed overview, but a selection of some of the stories and people who have contributed to Aesop.” And with that in mind, we’ll make ourselves comfortable as we delve into this skincare story.



Also on Because Magazine: 

+
In her final column, Chloe Isidora shares all there is to know about the menstrual cycle.

+ Angella Nazarian is reminding us that men aren't all bad.

+ A how-to and history on candle making from lifestyle brand, Earl of East.

 

Tags: Aesop, Book Club