In the oversaturated market of “clean” beauty brands, LA-based Merit stands out with its less-is-more approach to makeup, offering a curated wardrobe of core essentials and facialist-approved products that are safe for body, skin and planet. With Over 80% of Merit’s line becoming No.1 best sellers in Sephora’s US clean category, the brand’s launch in the UK is set to cause an international storm. 

Teaming up with Biba de Sousa, a longtime Hollywood esthetician, to eliminate acne-triggering ingredients from their products; the brand has also added skin-loving components like plant-based squalane, vitamin B5 and antioxidants to their formulas.

The range includes a series of swipe-on balms, designed to be buffed and blended out with their No.1 multipurpose angled brush. The Day Glow illuminating balm in a dazzling shade of citrine, a sheer buildable bronzer that achieves a natural-looking warmth and The Minimalist perfecting complexion stick, which aptly reaches the undereye area and comes in 20 different shades. 

As cold weather calls for kindness to your lips. Merit’s lightweight lipstick is hydrating and healing, infused with cult papaya-derived Papain enzyme, and also comes in a variety of shades from berry brown to neutral pink. Or you can opt for their rosehip and shea butter lip oil, to round off your natural and nourished look. 


Merit will be available to pre-order from the 2nd of February at 

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