What... Vegan Collagen Fluffy Lash Mascara by Pacifica.

Why... Because this Portland-based beauty brand hits British shores with a selection of eye-catching products.

We've been used to make-up that works to make us look good, but have you used products that are also as beneficial as skincare? Pacifica, a long heralded wellness and beauty brand from across the pond does exactly that, and are finally now available to buy in the UK from Cult Beauty

Launched in 1996 by aromatherapist Brook Harvey-Taylor, the brand was built on the foundational ethos that beauty should be crafted with compassion for planet and people. Since then, their pastel-hued and print aplenty products have built a loyal following (over 500k on IG to be precise) for their vegan and cruelty-free formula's and purse-friendly price points. So, with 23 body, skin and hair heroes to choose from, what should you test first?

Enter: their Vegan Collagen Fluffy Lash Mascara. As well as giving long and separated lashes with a single brush stroke, the extra addition of vegan collagen ensures lashes are left hydrated and looking fuller than ever. Forget clumpy spider lashes caused by continuous layering – we've all been there – this product will have you fluttering your eyelids quicker than you can say mascara!

Fancy dipping your toe into Pacifica? Try more of their products below:

More More More!

+ Benevolent Beauty...

+ Nano Lipsticks for Our Nano Bags...

+ Surprise Me!