There's no place like the Great British high street – from its iconic independents, to seasonal Pop-Ups and those expansive, world-class department stores – but we have reimagined our usual Store Stories feature as eStore Stories as we make the full-time switch to online browsing and no where to go. For the forseeable future, we'll be highlighting our favourite e-tailers to scope out the must-have pieces and online exclusives that get us inspired. This week, we spoke to Maree Kinder, the founder of Beauty & Seoul, about their brand-spanking new online shop.

Beauty aficionados, get your digital shopping baskets at the ready as we've got the mid-week treat for you. An array of Korean skincare and make-up brands – the often coveted category of beauty that is forever wanted in the West – is now easily accessible with just a click of a mouse, through Beauty & Seoul.

Created by Maree Kinder, the platform started after a trip to South Korea led Kinder to become obsessed with K-Beauty, and she came back to the UK wanting to bring the market to people equally as engrossed as her. With over 20 Korean brands – which include figureheads such as Dr. Jart+, COSRX and Benton – you'll be sure to find something suitable for your skin.

In need of some guidance as to what to try first, we asked Maree to give us her top three picks.

What... Sioris Make it Bright Sheet mask

Because... "The reason I’ve selected this sheet mask is that I think it is a great example of the innovations and steps towards sustainability in K-Beauty. This is a 100% eco-friendly recyclable sheet mask made from Eucalyptus extract housed in a paper pouch. A first of its kind, the mask itself is infused with an impressive list of brightening ingredients such as Niacinamide and Ginseng as well as soothing Centella Asiatica and Panthenol to calm and nourish."

What... Troiareuke Acsen Pore Control Mask  

Because... "Designed to help clear and soothe congested skin, this mask is formulated with Moroccan lava, kaolin and bentonite clays. This mask purifies and detoxes the pores resulting in a smoother and clearer complexion. It is also infused with Centella Asiatica Extract which helps to reduce inflammation, making it a great option for those with sensitive or troubled skin."

Jumiso All Day Vitamin Brightening & Balancing Facial Serum 

Because... "This vegan-friendly vitamin serum is designed to brighten the skin and reduce the appearance of hyper-pigmentation and the appearance of acne scarring. Containing various vitamin complexes such as A, B, C, D, E and K, this is a great option for those with sensitive skin and those looking to improve their general skin complexion."

A link to the Beauty & Seoul website can be found here.

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