Much like 'sustainable' and 'eco-friendly' in a fashion space, 'clean', 'organic' and 'vegan' are the buzzwords of the beauty realm. 

Greenwashing aside (the cosmetics branch of the FDA is yet to regulate how some brands can use said words), there are a wealth of brands setting a new clean beauty standard. 
In light of Organic Beauty Week  – the UK’s biggest campaign for organic beauty and wellbeing – falling on this week, we've looked to three brands that never compromise on performance, benefit our environment and actually work.

Chamomile and Rosehip Calming Day Cream
Where to start? With moisturiser, of course! We all know great buildings never began on weak foundations; you must have a solid base if you're going to have a strong superstructure. And so, with Pai's Chamomile and Rosehip Calming Day Cream acting as the base for foundation, you’ll be paving the way for incoming building blocks (read: products).

Why Pai's Day Cream? A calming concoction, it delivers instant skin zen, minimising the risk of irritation and reducing pesky redness. Naturally, the only way to achieve true skin harmony is with a 'clean' approach. And when it comes to Pai, expect organic, unique and effective ingredients like chamomile, alongside cutting-edge formulations that steer clear of parabens, phthalates, sulfates oxybenzone, triclosan, hydroquinone, and artificial fragrances – naming  just a few of the most fear-inducing beauty ingredients

Maskologist Lavender Youth Miracle Hydrogel Sheet Mask
Infused with actual lavender petals (mmmm), natural oils and extracts for the utmost revitalising experience, what makes Maskologist's sheet mask different is its ability to deliver the skin a potent hit of nutrients in such a short amount of time (that's 15-20 minutes, to be precise). Not only does it have a luscious lavender aroma, but it locks in moisture, sticks to your face like a second skin, provides immense hydration, and delivers longer-lasting results… Oh, and did we mention that it also reverses the effects of ageing?

Shop the miracle mask via

With high-performance active ingredients like ceratonia siliqua gum and benxul glycol,  which effectively boost cellular function, this rich-in-texture moisture bomb is best suited as a lay-down treatment due to its liquid inundation... Hello, candle-lit bathing. And the best part, the packaging is fully recyclable and the product is cruelty-free, paraben-free and dermatologically tested. Basically, an all-round winner! 

Votary Super Boost Night Drops
More and more brands are embracing 2019's hero ingredient: CBD. The latest to do so? Votary, with their new overnight treatment. With 2% Isolate CB, the brand is on a mission to banish soreness, redness, fine lines, uneven appearances and blemishes with CBD's prowess. Bolstering its powers, strawberry seed oil also raises the bar as it's high in ellagic acid, which helps to restore a gorgeous glow.

A pure plant oil and botanical actives delight, Votary’s Super Boost Night Drops couldn't get any more organic if it tried! When first using add just two or three pumps directly to your skin after cleansing, and after three to four weeks, combine one or two pumps with your face cream and apply gently to your face.

Make the switch. Ditch the dirty and join us over at the clean side with more organic beauty products

Also on Because Magazine:

Burberry’s new wave of lip-loving formulas are eschewing  gloopy counterparts.

Watch how Rachel Singer Clark got on with mind-boggling light therapy from Dr. Dennis Gross.

You'll want to use every last drop of Anastasia Beverley Hills’ new Luminous Foundation.