What… Anastasia Beverley Hills’ first foray into complexion products with their ‘Luminous Foundation’. 

A non-cakey consistency which boasts long-wear medium coverage, Anastasia Beverly Hills’ new innovation is a cult in the making. 

Anastasia Soare of Anastasia Beverly Hills and eyebrows go together like tweezers and stray eyebrow hairs. But now, we see the Queen of Brows (unofficial title) enter a new terrain – taking the plunge into the minefield of complexions with what we’re touting as a seminal foundation: the Luminous Foundation.  

Having harnessed the art of proportion with their Golden Ratio Eyebrow Shaping Method, Anastasia’s philosophy of balance, rather than perfection (remember, eyebrows are sisters, not twins), is being reimagined in new liquid foundation. How? Through creating a formula that offers coverage without disrupting or masking the skin’s natural radiance... So skin still ends up looking like skin. And more importantly, it looks like your skin thanks to the vast range of 50 shades: five different shade categories and three undertones ensure that this product can match every skin tone.

Luminous Foundation in 200W; 305N; 400N. 

Part of the products promise is that we’ll no longer be forced to choose between coverage, luminosity or potential flashback as the foundation serves up feather-light formula, medium coverage, radiant glow, natural finish and oil-free formulation. In layman's terms, it means you can pose with abandon when the camera flash makes an appearance, without fear of an awkward sheen all while expecting to look dewy-faced without the need to set the foundation with powder.


Plus, like all their products, it’s vegan and cruelty-free, and the trusty pump mechanism means that no product is left in those annoying crevices at the bottom of the jar... Believe us, you’ll want to use up every last drop!

See the hype for Anastasia's brow products (and more) yourself via Selfridges:

Also on Because Magazine: 

+ Save your summer skin with these Holibob Heroes.

+ A book and podcast to fill your travels.

+ Refresh your memory of our latest #WomenCrushWednesday with Cecilia Portela.