The Oxford English Dictionary defines ‘axiology’ as: The study of the nature of value and valuation, and of the kinds of things that are valuable. For Ericka Rodriguez – the Californian founder of the anti-cruelty and wholly natural lipstick range of the same name – that which is ‘valuable’ equates to a beauty range that’s vegan, organic and entirely luxury in texture and delivery. 

A tale of trial and trial (and trial and trial) again, Axiology is the tried-and-tested result of nearly 200 experimentations, all whipped up in Ericka’s own kitchen using ingredients that you’d find easily in any organic or health food store; coconut, avocado and orange essential oils (note, the absence of the ever-controversial palm oil) are three of a ten-strong concoction that acts as a nourishing base for natural mineral powder pigments.

Ericka’s latest lip-smacking venture is a line of crayons that vary in tone from burnished russet through to dusky mauve and tomato red – and, while they may go the whole hog in their variety of hue, they each stand firm on a common commitment to rich pigmentation and an even richer mix of the most delicious beauty ingredients

Because, if you wouldn’t eat it… Why slather it on your chops?

Click here to shop Axiology’s cruelty-free collection now.

In case you missed it, read our interview with Sue Y. Nabi of Orveda – the skincare line that’s making waves in green beauty.