Nike X Jacquemus Collection 03 (1)

Ticking All the Boxes

Nike x Jacquemus join forces again for a summer of sporting events 

Just Because... | Jul 10, 2024


Text by Augustine Hammond

Nothing says cool quite like the stamp of approval from a Nike tick. Think back to Chloe Kelly's triumphant goal for the Lionesses in the 2022 Euro’s final, national treasure Emma Raducanu dashing around centre court at Wimbledon and more recently Team GB’s golden girl Katarina Johnson-Thompson on the August cover of British Vogue.

For over five decades, the Nike tick has been worn as a badge of honour, marking the brand's pivotal role in inspiring women and young people to embrace sport while seamlessly merging athletic wear with style.

Beatriz Hatz In Nike X Jacquemus

To mark a summer of sporting events, namely the 2024 Paris Olympics, Nike has once again teamed up with Jacquemus in a fusion of sport and style at its best, celebrating the spirit of Paris and Nike’s global roster of athletes. This latest collaboration marks their third collection, continuing to redefine sportswear for both men and women by blending performance with luxury fashion.

At the heart of this collection are ten distinctive pieces, including reimagined tracksuits, statement T-shirts, bold sports bras, and flowing skirts, alongside the Nike x Jacquemus Air Max 1, a reinterpretation of a Nike classic infused with Jacquemus’ signature chic. Also returning is the iconic Le Swoosh bag, which puts the iconic tick front and centre, now available in three new colours and available at select Nike retail locations.

Nike X Jacquemus Collection 01

“This collection is a tribute to the daily inspiration I draw from Paris and Nike’s athletes, intertwining sports references with my passion for fashion and culture. It’s a celebration of style in motion set in the most beautiful city in the world, where Nike athletes will shine this summer,” explained Jacquemus.

Marie Antoinette Katoto In Nike X Jacquemus

The Summer 2024 collection, in hues of red, white, blue, and silver, echoes Jacquemus' distinct French sensibilities. Alongside the launch, Jacquemus makes his directorial debut with the campaign film J’aime Paris, featuring a cast of global athletes, French icons, and contemporary cultural figures like tennis legend Serena Williams, actress Juliette Binoche, paralympic athlete Beatriz Hatz and French footballer Marie-Antoinette Katoto, in Jacquemus’ ode to the City of Light.

Shop the collection now on and at Jacquemus stores from July 10, followed by a broader release on Nike platforms starting July 23, and full availability on July 25 across and select retailers.