The video for Kindness' new single, 'House', continues the Berlin based, English singer Adam Bainbridge's exploration of post-modernist meta music videos. Last single 'Gee Up', directed by Jack Latham, featured a mock behind the scenes of director's squabbling, runners' mild disdain of the music. 'House' continues ploughing the deconstructive field though; with Bainbridge teaching a quite adorable little boy about making music. It's so arch and knowing that he can barely keep a straight face, and is all the more enjoyable for it.
Watch it here.