Us Brits do smart like nobody else. Leaning against the balustrade at Somerset House, dressed head to toe in Reiss, Dan is the epitome of dapper British style. His grey double-breasted suit, with black tie and scarlet red handkerchief, casually poking out his jacket pocket, give a smart and sleek image. A purple spotted silk scarf adds colour and a touch of fun to this elegant attire.

Because: What do you do?

Dan: I write for Idol magazine.

Have you been to any fashion parties?

Blow on the opening night and I went up to Kensington Roof Gardens for PPQ

How are you feeling? Hungover?

Just had a quiet one last night, which was nice. I just had Chinese food and watched David Attenborough documentaries.

From the silver Casio watch (which we reckon is either the TV remote or a calculator), to the artful feather in his pork pie hat La Touché isn't afraid of a bit of flair. And those coloured socks are the freshest way we've seen punched brogues worn in a while.

Because: What do you do?

La Touché: I work for Individualism - it's an online menswear collective and I also teach environmental health during the week to uni and college students.

Where are you from?

South west london - Norbury.

How old are you?

I'm 21.

What was the last film you saw?

That is a really good question because I don't watch enough films ... I don't think I can actually remember!

Are you reading a book at the moment?

I do read books! The last book I read was Think and Grow Rich by Napoleon Hill.

When was your last holiday and what was it?

New york - amazing! I went in december for a month for my 21st birthday and hopefully I'll be going again in September.

Have you got any hot tips for anyone visiting New York?

Soho ... anywhere - New York has a whole 'just get lost' thing going on.

When was the last time you cried or said I love you to someone?

The last time I cried was when I lost my mum at the age of 18.

La Touché is wearing:

Grenson shoes

Pullens socks

Topman Chinos

Vans shirt

Bailey hat

Casio watch

Eastpak bag

Nowhere Boy rolled up ankles and a Tom Ripley quiff equals a very talented Mr Mercer.

Because: Where are you from?

Guy: Wimbledon.

What do you do?

Model and student.

What can you not leave the house without?

Phone and ipod. Both of which I lost in the last few weeks.

Most embarrassing moment of the week?

Tripping on the pavement falling on my face.

Do you have a Nickname?

nah.

If you could be anyone for  a day who would it be?

Johnny Depp cause he's cool as fuck.

Who are your icons and why ?

Martin Luther King. Gandhi. The Dalai Lama. They're inspirational.

Where do you see yourself in 10 years ?

Owning a club.

Wearing:

Sunglasses - Ray Ban P

Jacket - Billabong

Shirt - Vintag

Jeans - Zara

Boots - Dr Martens