"I came from Tokyo to rock-yo," Miyavi declared, with a mischievous twinkle in his eye, in front a crowd of about 150 packing out the first floor of Browns boutique last night. And rock us all he certainly did - including the fangirls, complete with pig-tails, stockings and horns (!) who were desperately pining for him from the pavement below. Miyavi, for those of you who don't know, is a Japanese 'samurai guitarist' and close friend of compatriot, menswear designer Mihara Yasuhiro. The party at Browns on South Molton Street last night was to celebrate Mihara, the new temporary Miharayasuhiro space within the store and the debut of a camo-soled Derby shoe exclusively at Browns.
Joan Burstein, founder of Browns, has been throwing great parties like this for years and last night was no exception as the Patrón tequila cocktails flowed, guests explored the 'Miharayasuhiro space' - complete with muscial chairs and rails of the beautiful AW12 collection - before being wowed by Miyavi's astonishing guitar skills. Miyavi wore one of Mihara's pieces - a golden olive-green camouflage brocade jacket - over his tattoed torso and with his long dark hair half tied-up he looked every inch the rock star he is increasingly becoming internationally (currently on another world tour and working with hip-hop artist Kreva).
Mrs B, as Miyavi affectionately referred to her, had orchestrated the whole thing. She had been so taken with Miyavi's live performance at Mihara's menswear show in Paris back in January, that she began plans to bring the party to London. Browns have stocked Mihara for six seasons, so a relationship was already in place, and the Japanese pair were happy to come from Tokyo for this special event. Speaking to Mihara he told us 'I'm so inspired by London, especially the music - from the '80s - and I've wanted to do something in London for a long time so it's amazing to have Browns' help. They've always been very kind to us - they have always supported Japanese designers, they have a history of that and I'm so happy to collaborate with them and to have this kind of space here. Maybe a few years ago this wouldn't have been possible but very very happy that it can be happening now." And so are we!
The camo-soled Derby shoe exclusive to Browns
Miharayasuhiro autumn/winter 2012 menswear
From L-R: Miyavi (sweaty post-performance!), Joan Burstein and Mihara Yasuhiro
Text by Rupert Bickersteth