It is beyond common knowledge that lasers are the future. With one powerful piece of technology we are busy removing our hairs, scars, disastrous tattoos and fixing our eyesight. And now Italian denim and casual wear brand Replay, are using laser blasting and an O3 water-friendly wash on the wear zones of the raw denim jeans to create a truly unique and genuine look. This is a low impact and green-orientated technology that is energy saving by having an 85% reduction in water consumption. The jeans are available in three men's 5-pocket models, regular fit, regular-slim and slim models and two women's skinny and bootcut.
To launch this amazing new collection and to celebrate the introduction of Replay in store, an installation has been set up in the denim section of Selfridges in Oxford Street. So go and check it out!