Now hear us right Jordan, but on first glance this get-up looks a bit like the coolest hiker slash elf we've ever seen. We mean that as a compliment of course, anyone who can pull off those two as a style reference gets our vote.

What works really well here is the draping of both the AAA collection top and trousers (which happen to be made by his boyfriend Daniel Mark Fradgley who's a young designer). Jordan is a model agent and stylist which would explain his flare for putting together an outfit.

Because: What do you like to do in your spare time?

Jordan: Go see my boyfriend because he still lives in Newcastle and I live in London or going to the cinema and going out with friends.

Do you have a favourite film?

A Spanish film called 'Y Tu Mamá También'. I love that film, so good.

Do you have a favourite band or artist at the moment?

Well when I go clubbing it doesn't matter what kind of music I dance to, as long as my friends are there but at the moment I do like Bon Iver and Chase & Status.

Favourite label?

I love the Topman AAA Collection but my ultimate would have to be Alexander McQueen.

Jordan is wearing:
AAA Collection t-shirt
Trousers made by my boyfriend Daniel Mark Fradgley
Underground shoes
Topman socks and hat
John Rocha backpack

We spotted James during London fashion week helping out his friend and designer Christopher O'Brien who was showing at Fashion East's installation. And like a good and dutiful pal James is wearing O'Brien's creations from head to toe. But he couldn't be a better poster boy for the young label and wears his crinkles and crumpled folds well. You wouldn't guess that actually, rather than this modelling stint, James is in fact a locksmith and a bit of a BMX fan.

Because: Do you have a style icon?
James: A BMXer. I'm going to say Chris Doyle because he's not the average BMXer. He doesn't wear your average stuff.

What's your favourite place in the world?
A field back home in Bletchingley, Surrey with all my mates having a BBQ.

Do you enjoy any books, blogs, magazines…?
I'm just a simple guy really, I'm not in the fashion world. This is just helping out a mate really.

Do you have a favourite band or artist at the moment?
Band of Skulls.

Wearing:
All by Christopher O'Brien

Equestrian vibes were unmistakeable on the runway for autumn/winter 2012, with everywhere from Jonathan Saunders in London to the Paris shows of Givenchy and John Galliano riding high on its influence. A menagerie of textures saw tweeds, wools and jacquards adorn tailored skirts and structured trousers to create a strict and lean silhouette. Men wore double breasted jackets over neatly buttoned up shirts in an equestrian-esque spectrum of muted browns and greens. We spotted Will, a fashion and journalism student, expertly instigating his own take on the trend, months before even the hippest fashion crowds catch on.

Will's look is all about luxuriously structured tailoring, keeping shapes sleek and adding interest through texture and layering. We love his bright shirt and royal blue tie, adding a fun pop of colour to his sophisticated palette of browns. The centrepiece of Will's outfit is unmistakeably his grandmother's fabulous tweed hacking jacket. Adding the only pattern to his ensemble, he draws further attention to its refined structure by artfully belting the waist. It's the little details that really bring this outfit together, with pearly buttons perched delicately on a mustard yellow waistcoat and blue cuffs poking neatly out of tweed sleeves. Will keeps his accessories simple yet statement with coiffed hair, a Mulberry bag bringing an air of lavish grandeur and tan leather shoes to effortlessly match his belt and bring the whole look together.

Because: What show are you most looking forward to?

Will: If I could get to see Vivienne Westwood that would be fantastic.

Favourite show so far?

Bernard Chandran at Vauxhall Fashion Scout.

Why did you like it?

It was just fantastic. It was the Matrix meets Elvis.

Will is wearing:

Grandmother's hacking jacket, waistcoat and belt
Vintage trousers
Mulberry bag