We spotted James during London fashion week helping out his friend and designer Christopher O'Brien who was showing at Fashion East's installation. And like a good and dutiful pal James is wearing O'Brien's creations from head to toe. But he couldn't be a better poster boy for the young label and wears his crinkles and crumpled folds well. You wouldn't guess that actually, rather than this modelling stint, James is in fact a locksmith and a bit of a BMX fan.
Because: Do you have a style icon?
James: A BMXer. I'm going to say Chris Doyle because he's not the average BMXer. He doesn't wear your average stuff.
What's your favourite place in the world?
A field back home in Bletchingley, Surrey with all my mates having a BBQ.
Do you enjoy any books, blogs, magazines…?
I'm just a simple guy really, I'm not in the fashion world. This is just helping out a mate really.
Do you have a favourite band or artist at the moment?
Band of Skulls.
All by Christopher O'Brien