"Wear a towel instead of a coat - it's very chic," declared her majesty Vivienne Westwood, a longtime advocate of sustainable thinking in fashion. Orating as only she can to the New Economics Forum last year, the designer repeated her conviction that consumers are too reliant on disposable fashion. She believes that clothes should be bought to last, and bought less frequently. "I think we should stop buying clothes for six months," she said. But of course, cleverly, she didn't say anything about not buying towels; instead, she went and made this beauty. So while restraint and normalcy have never been Westwood's strongest suites, this towel from her archive is designed to be a versatile - even practical - statement for summer. As an emblem of London cool and Britishness, the claret and blue towel can be worn as a scarf or sarong, but will most likely find its perfect place beside the seaside. The ultra-limited World's End collection is named after and sold in the King's Road shop formerly known as Sex, and rooted in favourite pieces and prints from Westwood's half-century in fashion. Before spring/summer turns to autumn/winter, there seems every chance that we'll witness the end of the world as we know it; but as long as we're on a beach without sand down our shorts, we're sure we'll feel pretty fine.