Men's grooming has come a long way since the 1980s rites of passage of julienning your face with a plastic razor and spraying the Lynx so enthusiastically that you couldn't see the other side of the changing room. Nowadays, it's difficult to grow up oblivious to the sea of moisturisers, shaving balms and hair styling options promising to fix your flaws at every turn. But after a winter of skin-parching cold and indoor heat, your face does need more than a cat's lick, and after its growing pains, the menswear grooming industry does seem to be maturing, with a new breed of products that aren't muskily fragranced, covered in shiny silver lettering, or otherwise trying too hard to be manly but aren't too fussy, either. You don't want to have to carry a portable beauty cabinet, but you do want a bottle of something to freshen up with. The new Super range from Dr. Perricone is the latest case in point, being a range of midpriced skincare products made without parabens, colours or added fragrances. That's not to say they don't smell, though - the Super name refers to various superfood ingredients and when we tried them out, someone gleefully shouted: "This one smells like Haribo!" Dr. (Nicholas) Perricone made his name selling anti-ageing creams, but the Super range goes from sun protection to applescented spot serum and hand and cuticle cream.