Style-conscious contemporary urbanite seeking a portable entertainment unit in the modern metropolis? Don't reach for that touch-screen so fast; there's more to mobile lifestyle-enhancement than iPhones, you know. The aptly named hip flask is enjoying a revival in the most unusual places. Perhaps fashion designers read the winds and sensed an especially icy winter when they created their new collections; maybe it's another phase of their sporadic love of field sports. Whatever the motivation, flasks appear to be swinging alongside the most discerning gentlemen this season.
Kim Jones, who sent his models down the catwalk with hip flasks dangling from their belts, instigated the resurgence. Now, in the middle of the hunting season, William & Son - the shooting and luxury goods label established a decade ago by William Asprey, seventh generation member of the famous family that established its own luxury brand in 1781 - has produced this elegant example.
Since the 18th century, people have been producing slim, ergonomic flasks for carrying distilled, usually alcoholic, drinks without drawing attention to themselves - at the rugger or the races, it remains the ex-public schoolboy's more presentable alternative to the brown-bagged bottle. But it would be an injustice to a noble tradition of heroes and adventurers to dismiss it as a drunkard's accessory: the intention was always for the contents to be shared, making it possible to toast success wherever it came.