Carven’s Bohemian Dreamland
When Serge Ruffieux presented his first collection for Carven it was clear he had a distinctly new take on the brand's woman. His debut lookbook showed a girl busily dashing around Paris, wearing a short choppy bob, yellow lensed sunglasses, patterned headbands, a medley of printed blouses, buttoned up cropped jackets, silk neck scarves and knitted vests thrown over striped shirts. She was young, eccentric and very cool.
Yet, for us, the most interesting part of this new vision for Carven, was the accessories – there wasn’t a heel or unpractical handbag in sight. Ruffieux’s message was loud and clear: these are pieces that you can really live in. But while they may be super wearable, they are certainly not boring – there’s an assortment of mules, pointed pumps and suede slippers, all decorated with large tassels, intricate roping that wraps around the edges and ample fraying to add to the folk spirit.
Ruffieux, who previously shared the position of creative director with Lucie Meier at Christian Dior after Raf Simons's departure, looked deep into the Carven archives and Madame Carven’s life for inspiration and was struck in particular by her travel diaries. The resulting collection is brimming with the bohemian spirit of a well travelled woman joyfully wearing the treasures collected on her adventures. And isn't that a life we all hope to live?
Head to modaoperandi.com to shop Carven's resort 2018 collection.