Vibrant yellow, intense orange and sugary pink. These may not be the colours you'd usually consider wearing as socks when let's face it, how many pairs of grey and black do you own? But new fashion sock brand Hysteria is set on changing that. Their collection, which launched last Friday, offers an array of graphic, geometric patterns and sparkly materials in bold, bright colours. Think decoration for your feet.

Liza Sparkle Ankle Sock

As the brain child of Swedish sock brand Happy Socks – a company giant in the sock world with over 12,000 retailers worldwide, who knew? – Hysteria is on a mission to make women excited about their sock drawer. According to the founders, Viktor Tell and Mikael Söderlindh, they want women "to build their outfit from the ground up”, and after trying them out we’re definitely keen to.

Magda Ankle Socks

Our editor Caroline Issa wears them with her CFDA Vogue fund nominated shoe designer Chloe Gosselin stilettos. Whether it's the medley of bright orange, green and blue or the traffic-light yellow pair that's offset with a soft baby pink, we think Hysteria’s playful touch of pattern and colour elevates Gosselin's sophisticated, sculptural shoes entirely. Your sock drawer's about to get a redesign.

Lily Rib Ankle Sock

 

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