Because it’s World Bikini Day. In 1946, French pioneer Louis Réard invented the bikini – a garment that quickly  became the universal uniform for the beach. Dating back over 70 years, the Paris-based brand has just been relaunched reimagining the legacy of the founder with an innovative and modern approach.

The popular two piece set has a long and unexpected history. Réard, who previously worked in the car industry, named his invention after Bikini Atoll, the test site for the atomic bomb located in the South Pacific. He created something radical that signalled a change in women’s freedom to wear what they wanted and the design has since stood the test of time.

Powered by sophisticated craftsmanship and leading edge technology, Réard promises to bless sun lovers with luxurious bikinis in super thick Lycra and delicious silhouettes that sculpt and shape. This is one of the best comebacks of 2017 and we advise you to celebrate World Bikini Day by getting yourself a piece of history from this pioneering brand and heading straight to your nearest beach, pool or sun lounger.

Shop Réard at reard.com.

Text by Kadish Morris

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