In Berlin with Birkenstock
Because it's Berlin. A buzzing hotspot for creatives and creativity alike. No better home than for the first ever Birkenstock Box pop-up, designed by renowned architect duo Gonzalez Haase and parked outside of the most innovative boutique in Berlin, Andreas Murkudis' eponymous store selling dreams.
It's just the start of a worldwide Birkenstock tour, partnering up with the best stores in the world to create limited edition sandals designed by the partner shops. Andreas Murkudis' leather green and black lessons in simplicity add to any summer wardrobe and reflect Berlin's clean lines and Bauhaus history. The launch itself was filled with Berlin's best and brightest, all eager to share in a Birkenstock moment.
Next door, at the Sprueth Magers gallery, a mossy landscape replete with a film directed by designer Kostas Murkudis showcased why Birkenstock is such an enduring icon at the launch dinner. For what other shoe deserves to be shown in an art gallery?
The Birkenstock Box #1 at Andreas Murkudis is on until 22 July at Potsdamer Straße 81e, 10785 Berlin, Germany.
Text by Caroline Issa