With London Collections: Men and Pitti Uomo just crossed off the calendar and couture and more menswear ahead (not to mention womenswear shows looming), it’s tempting for fashion insiders to forget about the smaller fashion weeks kicking off now too. But Mercedes-Benz Fashion Week Berlin has made a hilarious new parody ad that might have just enticed the industry to shuffle plans and head to Germany.

Justin O’Shea, buying director at MyTheresa.com, and his girlfriend Veronika Heilbrunner, style editor at Harper’s Bazaar Germany, have made their acting debut. Directed by Danny Sangra, A Fistful of Wolves pokes fun at typical fashion ads. It's a good dose of goofiness that's needed to get through the crazy fashion schedule.


Text by Libby Buck