Everybody loves mythical sea people and this mermaid's style and identity begs to be discussed. Fashion has definitely picked up on Rusalochka, the mermaid that falls in love with a human prince. Her look is equal parts beachy pastels and flowery details.

Rusalochka revisits an all-time favourite fairytale and gives it an artsy, romantic turn. Soft, sweet and ultra-feminine, this sea-princess wears lacey robes and rainbow colours that careen under a head of candy-coloured hair. Unlike Disney's classic, this mermaid doesn't live happily ever after. Proving, once again, that "only unfulfilled love can be romantic".

It's all very romantic and somewhat reminiscent of Botticelli’s Birth of Venus. Cold purples, turquoises and lots of pinks are our pick of the week. It's clear that the sugary-sweet looks of this aquababe might just have been the precursos of #seapunk.