Designer de jour Simone Rocha is on her way up. Late last month she opened her first concession shop in London’s famous store Dover Street Market. So DSM gave Rocha a shop window to decorate however she pleased. Little did they know that she would bring the countryside of Ireland to London. Replicating the lane behind her house in Dublin, Rocha has created a natural oasis – a home away from home.
The exploration of adolescence is a common theme for Rocha who regularly draws inspiration from her teenage years. Her widely celebrated SS13 collection played with this idea, investigating the notion of the reluctant teen being forced to play grown-up. Oversized tailored jackets and crisp white shirts, paired with full skirts and dropped waist dresses, were interlaced with punchy notes of neon brights, perspex brogues and brilliant metallic leathers.
The Simone Rocha installation will run until the 11 February at Dover Street Market London. The SS13 collection will continue to be stocked in store after this date and online at doverstreetmarket.com.