It's not hard to pick Aimee out from a crowd. She's a leggy Essex girl with a peroxide blonde bob! With bold lips and an equally bold hair-do, she keeps the rest of her look simple. But her fashionable get-up hides a less than fashionable hobby...

Because: Where are you from and what are you doing at the moment?
Aimee: I’m from Essex and currently in my second year at UCA studying Fashion Promotion.

What do you want to do?
I hope to become a freelance stylist but failing that I’m just going to try and do what ever makes me happy.

Any unusual hobbies?
I’m a massive football fan! I support Arsenal and try and watch as many matches as I can, Soccer AM every Saturday, Match of the Day every Sunday. I know football isn’t exactly unusual, but for a girl who’s into fashion the two don’t exactly go together.

What inspires your style?
Errm I think my style is mainly inspired by my mood and curiosities, like if I read a certain book or see a certain show I’m intrigued by I’ll try and reflect that. When I watched “3 Woman” I decided I wanted to only wear one colour at a time.

Do you have any style icons?
Daphne Guinness, the woman is fearless.

Meet Elizabeth our fashion co-ordinator at Because Magazine. Pairing unusual separates, often mismatching silhouettes and shapes, abstractly layering one piece over another, she creates a totally unique look.

Because: Do you look to the catwalk and trends for ideas or do you take cues from things closer to home?
Elizabeth: The catwalk always inspires a new season but I try to steer away from trends, usually the reference or a small detail from a show will trigger another idea and then i'll just go off on a tangent. The London streets are always an exciting places to draw inspiration from but again a small quirk from someones look will trigger the seed of an idea.

Do you have any particular eras or people that you reference? 
This is always constantly changing and evolving, i'll jump from french renaissance to sportswear via a Troma film.

Where do you source your clothes from? 
I find a lot of my favourite pieces in charity shops, I like to mix my designer pieces with second hand items to create an easy, less 'done' look.

Do you believe in throw away wardrobes or do you think that people should reuse and rewear their clothes from season to season? 
The idea of a throwaway wardrobe is completely alien to me really, it's something I find insanely wasteful with an extremely damaging effect to the environment. I want to have an archive to dip into in 20 years so I rarely get rid of items from my wardrobe.

Elizabeth is wearing:

Coat: Vintage
Jumper: Louise Goldin
Trouses: Army Surplus
Shoes: Vintage
Rings: Elizabeth's own, Hannah Warner and Dominic Jones

Fresh-faced Amelia rocks a laid-back schoolgirl look with the white shirt, cardi and a suede bomber. Though mind you, it's not sugar spice and all things nice - armed with a leather backpack and sleek ankle boots, you don't wanna mess with her in the schoolyard.