Dramatically dressed in a black leather hooded waistcoat and Baroque gold embroidered t-shirt with bright red lips, Hilda Sandström is hard to miss. But then a beautiful model-esque Swedish blogger often does stand out from the crowd. As fashion director of Swedish online fashion magazine Projection and a freelance stylist working on the Swedish X Factor, 22 year old Hilda is no novice to knowing what is hot and what's not. Check out her blog here.
Jessica is wearing one rather special jacket by Thu Thu. Offset with her beautiful auburn locks and teamed with skinny black leather trousers and a plain silk shirt this is an eye catching look.
Because: What do you do?
Jessica: I am a fashion PR, for Pfeffer PR
What excites you about what you do?
Just really being able to work with amazing people and see new and emerging brands.
What’s do you love about London style?
The great thing about London is that everyone is really electric and sticks to their own style which is really cool to see.
Jacket: Thu Thu
T-Shirt: Alexander Wang
Trousers: Ero
Bag: Alexander Wang
Sunglasses: Cynthia Rowley
Plum gilet, cropped patterned trousers, diamond knit jumper and beige Victorian-esq boots equals a real winner for autumn.
Because: What do you do?
Sarah Brajoric: I am a model and blogger
What’s your blog?
When was the last holiday you went on and where did you go?
My last holiday was in Croatia, at the end of August. I was in Pag; it is completely deserted with not one tree growing on it. There was amazing water; it was like being Sardinia with no one on the beach.
What shows have you enjoyed this week?
I’ve just come out of Roksanda Ilincic, it was really good. I really liked Osmuan yesterday. Also Mathew Williamson was good and Kinder
Who are you favourite designers?
Ricardo Tisci
Where are you based?
I am Italian, born in France and my dad is from Montenegro
Are you reading any books?
Everyone is reading that 50 Shades of Grey so I decided to read the original called; it’s a French S&M book because it is French so it’s a bit closer to home and also my dad is in the film of it
What is your dad’s name?
Vladimir, he used to French independent movies
Sara is wearing a Roger Vivier bag.
