Seriously cool fashion duo Fanny and Jessy have just launched their brand’s e-commerce website, making their inimitable recipe of effortless tomboy style available online. Becoming friends while studying at the London College of Fashion, they created their brand very soon after graduating in 2009, coining a pronounced design aesthetic that is both easy and strikingly bold and have since caught the eye of Lady Gaga, Jessie J and M.I.A., as well as of numerous fashion editors. The designers' latest autumn/winter collection Sea Foam in Your Eyes, a supreme crossing of clean luxury sportswear in the vein of 70s Halston with pixelated and psychedelic prints inspired by Mexican prayer charms (Milagros), certainly packs a punch when it comes to combining comfort with impact. Their choice of fabrics, from faux-Airtex lazer-cut leathers to texturized denim, give the otherwise easy silhouettes a distinct edge that defines Fanny and Jessy in a nutshell. You can get a piece of their signature unisex touch here; we already have our eye on the stunning bomber with sea foam-coloured faux suede sleeves, just made for October in London.