Ever since exhibiting her first collection with ON/OFF during London Fashion Week in September 2009, Georgia Hardinge's label has been moving with an enviable acceleration. The graduate of the Parsons Paris School of Art and Design formed her brand when she was only 25 and has since gathered a repuation as an experimental print maker and a designer who foucuses of sculptural shapes. Not only has she been busy forging her own line but she has turned her hand to all sorts of projects along the way including collaborations with Victoria's Secret and Lancôme. Hardinge is stocked in ten countries and is loved by the likes of Florence and the Machine, Beyonce, Lady Gaga, Erin O'Conner, Daisy Lowe, and Jessie J. If there's a dictionary definition for 'one to watch,' she would certainly be the illustration.

Kirsty Ward's studio used to be a little shop - it's green facade looks out over a bustling north London road. Should you pass it, you'd hardly notice that behind the frosted window there is a designer innovatively fusing her womenswear with bold and sculptural accessories. Ward, a Central St Martins MA graduate who has worked for Alberta Ferretti, has only produced two seasons but her unique collections are already garnering the attention of the fashion world. Because stepped inside to chat to her about her work and life as a designer.

It's fair to say that Marta Marques and Paulo Almeida of the label Marques ' Almeida, are a pair obsessed with denim, woozy nostalgia for the '90s and grungy youth. It's an infections preoccupation. Looking at their lookbooks and rails of oversized dresses, frayed jeans, distressed leather backpacks, hats and heavy soled shoes, a kind of carefree-cool permeates. Lulu Kennedy spotted it and snapped them up for Fashion East and as of last season they're going it alone showing to a venue packed with fashion editors and buyers.

The Portuguese duo and MA Central Saint Martins graduates make the kind of clothes that are all about attitude. You want to throw on a piece and become one of the many girls pinned to their mood board in the studio. So we headed to meet the designers to find out more about the label that we're all longing to wear.