Above: OSKLEN

This September during fashion week, London will get a taste of Brazil's effervescent fashion landscape as The Shop at Bluebird unveils some the country's best kept secrets. Hand-picked by Sao Paulo's renowned fashion impresario Alice Ferraz who has long waved the flag for the international exposure of Brazilian fashion, the iconic brands-to-watch, including Osklen,Patricia Viera, Cris Barros, Vanessa Montoro, Martha Medeiros, AndreaMarques, Barbara Bela, Adriana Degreas, Tigresse and Luiza Setúbal forLOOL, will for the first time ever be made available in the UK. Reflecting Brazil's fast-growing multi-billion dollar industry catering to over 200 million fashion conscious Brazilians, these designers have transcended the country's customary representation of seasonal and stereotypical cultural trends, making headway on the global fashion stage with a strong blend of traditional craft and mold-breaking innovation.

With so much to captivate the eye, make sure not to miss:

OSKLEN

Osklen was launched in 1989 by former orthopaedic physician Oskar Metsavaht. He responded to Brazil's un-explored demand for luxury cold-proof athletic clothing and today the brand has become Sao Paulo's golden ticket and known for advanced technology and high-impact fashion. Sensitive to elements of climate, atmosphere, and severe environments, Osklen very own aesthetic invokes all kinds of urban warriors, dystopian ridge runners, and hinterlanders. Combining leathers, furs, high-collared outerwear, and cleverly used neon, Osklen has injected a unique vein of fashion on Brazilian soil, and beyond.

ANDREA MARQUES

Having studied design in Rio de Janeiro and New York, Marques launched her brand on Brazilian soil in 2007, which has made her a solid presence in Fashion Rio's line-up. Clashing patterns, mixing prints and silhouettes mean in her hands potential wrongs make a right. With a sharp eye for detail and delicate finishing, Marques' designs are editorial and everyday wear, made for life on and off the pages.

BARBARA BELA

Inspired by Neoclassicist Alvarenga Peixoto's poems dedicated to his wife Barbara, brand founder Helen Carvalho infuses her designs with lyrical musicality and romance. True to her signature embroidery and modeling techniques, her latest collection feels like a tribute to a femininity that sits between flapper, flower girl, and baroque doll.

MARTHA MEDEIROS

Born in a small fisherman's village in a region called Maceió, which has been known for its extraordinary fillet lace for hundreds of years, Martha Medeiros has carved a niche design aesthetic embracing this traditional craft. Known for inventively mixing different kinds of lace, she also incorporates metallic leathers and pearls, transfiguring her town's signature craft into modern garments. Staying true to her heritage, Madeiros employs 250 artisans from and around the region to produce the rare "Brazilian Renaissance Lace" for her luxurious couture creations.

ADRIANA DEGREAS

Known as Brazil's "Bain Couture Designer", Adriana Degreas' beachwear whispers luxury and shouts sophistication with its clean and seductive cuts, and vibrant fabrics. Earning her well-deserved fame as the leading luxury beachwear designer, the designer's work has become a summertime fashion staple among Brazilian and international models, trendsetters, and celebrities.

Pop-up will be open from 14th to 28th September 2012. A selection of these pieces will also be exclusively available to buy onlinethroughout the season via The Shop at Bluebird's new e-commerce platform,launching in September.

The Shop at Bluebird is located at 350 Kings Road, SW3.

In a desperate last plea to the weather-gods we bring you We Are Handsome's new swimwear range, The Streets - hoping that we might yet eek an Indian Summer out of a wash-out season.

The story of We Are Handsome is a phenomenally successful one: in just 24 months they are now stocked in over 26 cities and 18 countries - available at net-a-porter.com, Colette in Paris, Barneys NY, Harvey Nichols, Selfridges and Opening Ceremony to name a few. It's not hard to see why the label, founded by Australian designers Indhra Chagoury and Jeremy Somers, has taken off with their cool, fresh prints that you don't see on any other suits. Tiger face across the bottom of your bikini anyone?

The Streets is a bold new collection from We Are Handsome with a distinctly urban edge, including long sleeved body suits and full-length maxis with mesh and zip detailing, as well as their staple swimwear. Working with a range of artists and photographers to come up with inspiring prints there is a style and a pattern to suit anyone headed into the water - or just onto the beach.

Sketch by Richard Nicoll

As Fashion week draws ever nearer, one woman is on the lips of every Londoner.She has been a style icon ever since her 1928 debut and has inspired generationafter generation of girls to adopt polka dots, bows and over-sized shoes that falloff when you're running away from an escaped gorilla or a drunken pirate. Notmany 84 year olds can still pull that off. It is, the always illustrious, Miss MinnieMouse.

eBay and the British Fashion Council have teamed up their initiative to supportyoung British fashion talent with Walt Disney and asked a who's who ofupcoming designers to create their own "Minnie Must Haves". Giles Deacon,Richard Nicoll, Lulu Guinness, Tatty Devine and Michael van der Ham are just afew of the names who will be showcasing their garments and accessories at LFWbefore they are auctioned off online with all proceeds going to charity. Expectplenty of front row mouse ears to be blocking your catwalk views.

Text by Harry Seymour