This September during fashion week, London will get a taste of Brazil's effervescent fashion landscape as The Shop at Bluebird unveils some the country's best kept secrets. Hand-picked by Sao Paulo's renowned fashion impresario Alice Ferraz who has long waved the flag for the international exposure of Brazilian fashion, the iconic brands-to-watch, including Osklen,Patricia Viera, Cris Barros, Vanessa Montoro, Martha Medeiros, AndreaMarques, Barbara Bela, Adriana Degreas, Tigresse and Luiza Setúbal forLOOL, will for the first time ever be made available in the UK. Reflecting Brazil's fast-growing multi-billion dollar industry catering to over 200 million fashion conscious Brazilians, these designers have transcended the country's customary representation of seasonal and stereotypical cultural trends, making headway on the global fashion stage with a strong blend of traditional craft and mold-breaking innovation.
With so much to captivate the eye, make sure not to miss:
Osklen was launched in 1989 by former orthopaedic physician Oskar Metsavaht. He responded to Brazil's un-explored demand for luxury cold-proof athletic clothing and today the brand has become Sao Paulo's golden ticket and known for advanced technology and high-impact fashion. Sensitive to elements of climate, atmosphere, and severe environments, Osklen very own aesthetic invokes all kinds of urban warriors, dystopian ridge runners, and hinterlanders. Combining leathers, furs, high-collared outerwear, and cleverly used neon, Osklen has injected a unique vein of fashion on Brazilian soil, and beyond.
Having studied design in Rio de Janeiro and New York, Marques launched her brand on Brazilian soil in 2007, which has made her a solid presence in Fashion Rio's line-up. Clashing patterns, mixing prints and silhouettes mean in her hands potential wrongs make a right. With a sharp eye for detail and delicate finishing, Marques' designs are editorial and everyday wear, made for life on and off the pages.
Inspired by Neoclassicist Alvarenga Peixoto's poems dedicated to his wife Barbara, brand founder Helen Carvalho infuses her designs with lyrical musicality and romance. True to her signature embroidery and modeling techniques, her latest collection feels like a tribute to a femininity that sits between flapper, flower girl, and baroque doll.
Born in a small fisherman's village in a region called Maceió, which has been known for its extraordinary fillet lace for hundreds of years, Martha Medeiros has carved a niche design aesthetic embracing this traditional craft. Known for inventively mixing different kinds of lace, she also incorporates metallic leathers and pearls, transfiguring her town's signature craft into modern garments. Staying true to her heritage, Madeiros employs 250 artisans from and around the region to produce the rare "Brazilian Renaissance Lace" for her luxurious couture creations.
Known as Brazil's "Bain Couture Designer", Adriana Degreas' beachwear whispers luxury and shouts sophistication with its clean and seductive cuts, and vibrant fabrics. Earning her well-deserved fame as the leading luxury beachwear designer, the designer's work has become a summertime fashion staple among Brazilian and international models, trendsetters, and celebrities.
Pop-up will be open from 14th to 28th September 2012. A selection of these pieces will also be exclusively available to buy onlinethroughout the season via The Shop at Bluebird's new e-commerce platform,launching in September.
The Shop at Bluebird is located at 350 Kings Road, SW3.