This September, Burberry will open the doors on its all-singing, all-dancing shiny new store on Regent Street. It will be the biggest Burberry store in the world, on the site that was recently occupied by Habitat. Built in 1820 for the Prince Regent, the space has been home to livery stables, galleries, a tea room, cinema and radio broadcaster, a gentleman's outfitter and a restaurant, but now it will be where the Burberry world comes to life through state-of-the-art technology that will see the brand's physical and digital spheres collide. There will be a 6.9-metre high screen (the tallest retail screen in the world), iPads everywhere to access burberry.com, 420 speakers to accommodate live music performances, its own satellite for digital streaming of shows and events, and a digital gallery with images from Burberry's Art of the Trench social media platform.
This will be a store on steroids, with in-store playlists designed by Christopher Bailey featuring Burberry Acoustic artists, a concierge, an alteration and out-of-hours collection service, an events program to showcase the best emerging and established talents in art, music and cinema, and a hydraulic stage to host live performances. Impressive, no? All Burberry products will be available here - from ready-to-wear, bespoke and childrenswear, to eyewear, watches and beauty - and there will also be an exclusive limited edition collection of trenches, shoes and bags to celebrate the new shop, which has been put together by a crack team of British master craftsmen and artisans. burberry.com