Ebru Ercon designs WORK OUT LIFE
With the London Olympics in full swing thousands of inspired spectators are itching to try their hand at ping pong, water polo, track cycling, handball and many other minor sports that have been in the spot light over the last 12 days. New active-wear brand founded by Rebecca Quade, WORK OUT LIFE, launches at just the right time to equip all those needing new, and stylish, exercise gear. Creative director Ebru Ercon, having previously consulted on Hussein Chalayan for Puma and Stella McCartney for Addidas, is more than qualified to create high performance sportswear with a strong fashion feel. The collection, modelled by Aussie babe Bambi Northwood-Blyth, covers three essential areas: WORK (sporty, floral pieces), OUT (smarter black numbers) and LIFE (casual separates). To be honest, even if you're not particularly sporty, there is so much in this collection you could style it any way you like, but the relaxed luxury sportswear vibe gives the collection it's signature. It'll be interesting to see how long the Olympic fever lasts - maybe WORK OUT LIFE is the cure.
WORK OUT LIFE launches online on 15th August.