How to Look Amazing, and Where to Go When You Do.

  • 25/4/13

    Let me walk you through the future of magazines, where paper and mobile meet and make sweet music.

    Caroline Issa _ Read more
  • fashion  

    That's Hot  

    16/7/12

    JULIDE

    Maybe a Barbour and walking boots is a little heavy for July... or maybe not. However, Julide's hipster-gone-hiking look will outsmart this weather. Her choice of simple pieces work really well together; a short summer dress and bare legs, her Barbour and scuffed up boots.

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  • fashion  

    That's Hot  

    13/6/12

    Marlène

    There's no denying that Olympic fever is in the air and it's affecting us all. Expect to see hi-top trainers, racer back vests and crop tops become style staples as we all embrace athleticism. Getting her fashion game on, Marlene works the sports luxe look. Adding a twist to her look she's paired an on-trend bomber jacket with denim cut offs and a rucksack, looking like a '90 American school girl. Thumbs up from us.

     

    Because: Where are you from?
    Marlène: I am from France

    How long have you been in London for?
    Only 3 days.
    What's your favorite place in London?
    Green park so far.

    Why?
    It's awesome, lots of nature, it's a relaxing place in the city.

    What inspired your look today?
    Being casual mostly. For sight-seeing you need to be comfortable but also not too common, I find London style very inspiring.

    What do you do?
    I am a student and I study Chinese.

    What do you hope to do with that?
    Live and go to China because it's an awesome country and I really want to visit.


    Marlène is wearing:
    Vintage leather cut offs
    Vintage shirt and jackets
    Bag made by her mum
    Necklace with name on is custom made
    Primark necklace
    Other piece of jewellery that has name in Chinese was present from her boyfriend
    Nike shoes



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  • fashion  

    That's Hot  

    6/6/12

    Rebecca

    If something quite extraordinary happens and the sun shines, take the chance to simply throw on your favourite summer dress. Of course it helps if it happens to be a Paul Smith midi dress like Rebecca has on. With its pretty tie waist and subtle palette, it's fresh and carefree in the face of city heat and stuffy tubes. Finishing the look with YSL raffia wedges and round sunglasses, she's all set for a summer anywhere but here.

     

    Because: What are you wearing?

    Rebecca: Paul smith dress, Vintage YSL shoes, Dior bag, Cutler and Gross sunglasses

     

    Where are you from?

    Stockholm, Sweden

     

    What was it like growing up there?

    Very, very safe and nice really. I grew up in a suburb of Stockholm that is a haven for children, with daycares, kindergartens and schools in every corner. It made the road to adulthood even more exciting.

     

    Who or what are your style influences and why?

    Hanne Gaby Odiele might just make my screensaver to be honest. Maybe she's showered in freebies, I don't know, but she seems to be one of those models whose need for exhibitionist fashion doesn't get fulfilled just with modelling. She comes out in outfits like turquoise crepe Fubu pants, a big red coat and bleached out facial hair and still looks amazing. She's a dangerous influence on me; she has me in my bathroom with foundation pasted over my eyebrows.

     

    What's your greatest achievement?

    My family. Even though I didn't make them, I still want to take some credit.

     

    What's your most embarrassing moment?

    I lack the DNA for appropriate dressing; I'm the champion of not picking up on the general social consensus or dress code. I'm not a peacock dresser or anything, I just can't seem to pick up on these structures. When I was eleven in school, there was a day called "the day of the book" and everyone was meant to dress up as fictional characters. I decided to go 360 degrees Walt Disney, with actual Disneyland props: Mickey Mouse foam hands, big yellow shoes, shorts and a wizard hat with attached ears. I was convinced I would earn both admiration and respect for my outfit. I got to school to find out that we, as eleven year olds, were too old to take part and I spent the day locked in the toilet with my whole class pestering me to get out.

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