For those who have ever attempted D.I.Y denim; ill-advisedly hacked the sleeves off a jacket, tried the dip-dye trend of the moment, cut shorts and essentially turned them into knickers, there is hope.
A new service Denim Refinery, initiated by Janet Sung, is designed to alter a lackluster piece of denim and turn it into an unique item you've always wanted and couldn't find anywhere else. The website offers a menu of refinements to re-work an existing garment: from dying, to distressing and applying snakeskin effect. Choose as many options as you like on the website, send your item in and after a few weeks expect a renewed, bespoke piece of denim. Get your old jeans and worn denim at the ready, this is one service that has to be tried.