How to Look Amazing, and Where to Go When You Do.

  • 25/4/13

    Let me walk you through the future of magazines, where paper and mobile meet and make sweet music.

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  • fashion  

    Because Meets  

    16/7/12

    Because meets Kirsty Ward

    Kirsty Ward's studio used to be a little shop - it's green facade looks out over a bustling north London road. Should you pass it, you'd hardly notice that behind the frosted window there is a designer innovatively fusing her womenswear with bold and sculptural accessories. Ward, a Central St Martins MA graduate who has worked for Alberta Ferretti, has only produced two seasons but her unique collections are already garnering the attention of the fashion world. Because stepped inside to chat to her about her work and life as a designer.

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    Because Meets  

    14/6/12

    Marques ' Almeida

    It's fair to say that Marta Marques and Paulo Almeida of the label Marques ' Almeida, are a pair obsessed with denim, woozy nostalgia for the '90s and grungy youth. It's an infections preoccupation. Looking at their lookbooks and rails of oversized dresses, frayed jeans, distressed leather backpacks, hats and heavy soled shoes, a kind of carefree-cool permeates. Lulu Kennedy spotted it and snapped them up for Fashion East and as of last season they're going it alone showing to a venue packed with fashion editors and buyers.

     

    The Portuguese duo and MA Central Saint Martins graduates make the kind of clothes that are all about attitude. You want to throw on a piece and become one of the many girls pinned to their mood board in the studio. So we headed to meet the designers to find out more about the label that we're all longing to wear.

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  • fashion  

    Because Meets  

    14/6/12

    Myrza de Muynck

    If you were a child of the '80 and '90s then you'll probably recall at some point wearing the shell suit. Perhaps you were paraded by your parents in matching family suits, maybe you got lucky and wore it in the football terraces or just remember it's crunchy, stiff fabric and jazzy neon colours. Whatever your recollections, the shell suit holds a fond memory for most and is generally an amusing piece of sportswear that you'll only don for fancy dress purposes. But young talent Myrza de Muynck is changing all that.

     

    De Muynck is a designer with a fasination with the shell suit and what it represented in her native Holland during the '90s. Watcing tough girls head out in their suits to raves and the culture that surrounded them has inspired her collections. The CSM graduate, now working under her own label is taking the traditional shell suit and turning it into something quite beautiful. We went to this up and coming designer's studio to find out more about her life and work.

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