Traditionally this is the time of year when collections are steered around the idea of sun, skipping town and heading for the yacht… okay well maybe just the beach then. But Marc Jacobs and Miu Miu have different destinations in mind for our summer. We're heading west, to the wild west in gingham and cowboy boots.
Picture the scene for a moment, we're transported from Peckham to the Texan plaines. We're riding through the hot dust in avant-garde plum velvet boots from Miu Miu along with a flippy black skirt. Marc Jacobs' gingham is almost iridescent in the sun. And gingham, the girly cousin of plaid, is a fabric for the season.
From farmhouse kitchen tables and matching curtains, to summer school dresses and musicals set in the 1950s, gingham holds many happy connotations. So of course playing up to these stereotypes the plaits come out and the ribbons too. Looking as if you're seven has never been so now. You'll be sauntering through bars in Soho with a new kind of swagger, just leave the cowboy hat at home.