When Louis Vuitton decks out models sitting on the white horses of a giant carousel in candy coloured appliqued dresses, you bet we sit up and take notice.
The girly, sticky sweetness appeals to those who grew up playing in a land of make believe with dolls, Care Bears or reading fairytales and watching Disney. Jacobs played with fashions fantastical nature that's a far cry from the season before that saw oil spill leathers and fetishised boots stomp down the runway.
The peach outfit with broderie anglaise top and skirt veiled in organza look like the fragile packaging of a boutique in Paris selling macaroons and other delicacies. Here, Vuitton is paired with Manolo Blahnik shoes in pastle yellow and dove grey and with another fashion house no stranger to designing for a younger, girlie woman, Miu Miu.
With Louis Vuitton, we're like kids in the fashion sweet shop this spring.