Rupert Sanderson's story is the the sort of tale that makes you want to pack in everything you're doing and learn a life changing craft.


The story goes that Sanderson, bored with a career in the city as a hard nosed ad man, decided to try his hand at shoe design. And so he bagged a place at the prestigious Cordwainers College, took a trip on a motorbike to Italy to study under Sergio Rossi during the summers and launched his own label in 2001.


That career u-turn turned out to be one good decision. Not just for Sanderson but for the feet of the shoe obsessed. He's since been awarded the British Fashion Council's Accessory Designer of the Year in 2008, the 2009 Accessory Designer at the Elle Style Awards and opened stores in London and Paris.


Now with his label celebrating it's 10th birthday we caught up with the designer sitting in his studio tucked down the backstreets in Mayfair. Surrounded by a decade of design the studio is packed with sumptuous velvet shoes, towering cut out booties, and simple shapes in sherbert hues. We chat to the designer about his special 10/10 collection, how he begins to create and whether there's any other talents up his sleeve...and of course ogle at the shoes in the process.