We're used to seeing actress Zoe Boyle dolled up in period costumes and swanning around the manicured lawns of Downton Abbey as Lavinia Swire. But here we get a glimpse of the actresses in her everyday life on a nondescript street somewhere in the city. She still keeps her skirt lengths appropriate but heads into the '40s with the floral numbers shape. We like the mix of pattern and stripes along with her pinky red lips.

Because: What are you doing at the moment?

Zoe: I just finished filming Downton Abbey, an ITV Drama.

What's your biggest fear?

Heights, I'm terrified of them!

What's your favourite book?

Norwegian Wood by Haruki Murakami, it's brilliant.

What's your perfect day?

Really chilled out and a picnic at Kenwood House.

Whats the last thing you bought?

A white lace dress from Topshop Boutique.

Zoe wears:

Rayban sunglasses

Urban Outfitters top

Office shoes

Bag from Charity shop

Shirt from Stall in France

Topshop knot ring

Rochelle Goldberg pearl ring

Surly teenagers take note now. This is how to do gothic well. In what could have been a nice safe outfit, sticking to all black Laura created drama and interesting proportions with her piled dark hair and stiff voluminous Aqua coat.

Her hints of colour, the Ashish for Topshop leopard heels, peek out from under her long hem complete with red toes to match her bright lips that steer the outfit from getting too Adam's Family (though maybe that's not a bad thing given the season…). We like your style Laura.

Because: What do you do?

Laura: I am the brand manager for Aqua.

What's your favorite movie and why?

Up Close and Personal with Robert Redford, when he was really hot!

What music are your listening to at the moment?

The Beach Boys.

Who are your favorite designers?

Céline, Aqua and Maison Martin Margiela.

What do you never leave home without?

A pair of wedges.

Laura is wearing:

Urban Outfitters shirt

Aqua jacket

Aqua shirt

Ashish for Topshop shoes

Scott Wilson for Aqua bracelet

Balenciaga bag

Rosalind Jana looks like a modern Pre-Raphaelite woman who's just waded out of the lilies in her long grassy skirt and hair to her waist. Standing on the cobblestones of Somerset House it's hard to believe that she is only 16 years old. Though Rosalind is fairly used to getting dressed up and playing with her style as she shows off her quirky getups on her blog Clothes Cameras and Coffee.

Along with turning out interesting look after look she's also just landed first prize in Vogue's Talent Contest 2011. Not bad going Miss Jana.

Because: Whats your greatest achievement?

Rosalind: I'm Vogues talent contest winner of 2011! So I've just had an article in the current October issue of UK Vogue.

How are you enjoying fashion week?

Really enjoyed it. This is my last day here unfortunately, its been great to see lots of my friends and see some shows too.

Where are you from?

The West Midlands.

What have you enjoyed most about being in London?

I've enjoyed fashion week, Corrie Nielsen has probably been my favourite show. And also I loved Jaeger, I went for a really nice lunch in covent garden today too!

Rosaline is wearing:

All vintage