The '60s saw Mr Freedom pioneering slogan t-shirts down the King's Road. By the '70s, Westwood's notorious 'SEX' t-shirt reigned. Come the 80's and Katherine Hamnett with her politically charged messages was the slogan t-shirt designer. The humble t-shirt was the way to send a message.
Now for 2011, slogans are appearing once more. Scrawled across the chest of this Mother of Pearl shirt are the words "Stay away from evil spirits" by the artist Keith Tyson. Some sound advice from Mr Tyson, whose print lends a rebellious energy to the grey silk.
In the bold spirit of the slogan tee, the patchwork denim from Junya Watanbe adds a shredded, undone cool to the polish of the gold Moschino earrings.
Everything about this look speaks of attitude. Wear with confidence and don't mince your words.