Pandora loves this… because today's Venus is revered and adored, clad head to toe in Hermione de Paula's modern floral prints. Blue tinted, symmetrical flowers sit on a background of deep purple silk and create a kaleidoscopic pattern which comes across as natural and organic, so that (even when layering the tunic over matching leggings) the over-all effect is surprisingly subtle. Hermione de Paula's print driven collections revolve around women in a conceptual and thematic way, each season inspired by a new heroine but all connected by the contradiction of strength and vulnerability.
De Paula's summer 2009 collection 'I Heart Elizabeth Berkley' was named after the protagonist in Paul Verhoeven's film Showgirls and was inspired by her time working as a waitress at infamous strip club Spearmint Rhino. With disappearing florals creating highly sexual figures, this collection explored the overt femininity of the Pirelli calendar girls of the 1970s. This season's collection 'Las Venus' draws inspiration out of the ideological Anatomical Venus, the vision of female perfection, and how she might be experienced in today's tabloid driven environment. It asks how her beauty might be affected by the media frenzy it would be likely to cause. Her upcoming autumn/winter 2010 'Polly Crystalline' collection shows her prints on harder fabrics to depict an enslaved femininity and is the female personification of the poly-crystalline nature of ice, subverting the unapologetic femininity of her previous collections by trapping the female form in time.
With this tunic de Paula creates a look that defines her customer, she too is "dramatic and subtle: a fragile beauty with a tough core." Re-incarnating a modern day Venus through the powerful vulnerability of all-over intricate flower prints and ephemeral, dark tie-dye, this collection is a reflection of celebrity culture and the fanatic manner in which it idolises the female form.